Branding & Identity Development
Stand Up Youth Theather
Background
The Dorfman Family Foundation Youth Theatre launched an anti-bullying initiative that led to the creation of Stand Up Youth Theater — a 501(c)(3) nonprofit organization. Its mission is to empower young people through theater, promote powerful anti-bullying messages, and provide a creative outlet for youth expression and involvement.
Challenge
Stand Up Youth Theater had a minimal and inconsistent brand presence, with no formal guidelines in place. Their existing materials lacked cohesion and did not effectively reflect the organization’s mission or energy. They needed a brand identity that felt unified and professional, while still being playful, approachable, and engaging for both youth and adults.
Solution
The brand identity developed for Stand Up Youth Theater is a vibrant reflection of its core values — uplifting, bold, and empowering. It balances playfulness and professionalism to resonate with both young participants and the broader community. The result is a visual system that supports the organization’s message and brings energy and clarity to their cause.
