Olenka Spirytus is a conceptual branding and packaging design created for my mother's homemade cytrynówka. Cytrynówka is a traditional polish spirit infused with lemons, lime, honey and sugar. Inspirations for this design come from the words handmade, sensory and empowering. Olenka Spirytus demonstrates handmade by the handmade quality of the product itself but also by the hand drawn fruits that the bottle is decorated in along with the hand marked labels on the front lower part of the bottle. Sensory because of the intense flavors and smells of the spirit itself and packaging of the bottles. Empowering because it captures culture and tradition all in a single, small batched bottle created right in the kitchen of a traditional polish household.
By combining a bold, painterly sans-serif with a dainty, type writer sans-serif I capture the bold personality of the spirit and the old, polish tradition in one.
Currently, I have the great privilege to be working on the creative and brand team at the Chicago Fire Soccer Club located in Bridgeview, IL. I work alongside a creative brand director and a senior designer. Tasks range both into the digital and print spectrums. Being an in-house designer we take on all the tasks for both internal and external branding. Projects range from print game day roster cards to website updates.
At Pangea, I worked as the senior visual analyst for all the Pangea brands located in Chicago. As a part of the small but mighty marketing team, I played role of the sole designer for the company maintaining, managing and developing the Pangea brands and sisters brands. Days were never boring with the vast variety of projects. Digitally I created email templates, social media campaigns, built website designs with the help of a coder, and digital ads. I have created a variety of print collateral such as posters, banners, brochures, flyers, business cards, and 3d apparel prints.
This is a 14 day fitness workout plan and nutrition guide all-in-one created for the 2018 Bowflex Get Summer Fit campaign.
While working for the Nautilus team as a graphic designer I had the privilege to create this 14 day guide from a compilation of plans, workouts, guides, lists and recipes from the Bowflex nutritionists and trainers. This plan is offered as one of the resources provided to individuals that sign up for the guide off of the Bowflex website.
A conceptual brand created to educate individuals looking to take their health to a new level. Spreading the knowledge of macro nutrients through the use of an interactive food truck in which users learn about and calculate macros.
While working on the Bowflex creative team I had the great privilege to work with fellow designer, Cassandra Weiss, to create the digital visuals for the three-month, three-phase, Bowflex Get Summer Fit campaign.
All video, editing, and effects done by me.
The Holodime Sports Watch glimpse into the future of sport performance and fitness. Using holograms and futuristic interface design, the Holodime makes reading stats easier for athletes. Shown in a series of four short advertisements meant to move, inspire and motivate the viewer along with demonstrating the watches abilities.
Created using After Effects and Premiere Pro recorded on a Canon Mark iii.
First Sip Cafe is a concept coffee cafe brand inspired by early mornings and the natural tones found within the handmade paper all the materials are printed on. Locally-owned, First Sip aims to create an authentic experience through its thoughtful design and careful assembly.
All materials are printed on handmade coffee-paper made in the Fresh Press Fiber Studios in Champaign, IL.
A three shirt series created for the Tottenham Hotspurs Soccer Club. Each shirt is motivated by a different design goal - type, pattern and logo - and touches three different aspects into the team and its culture. Starting with the teams roots and motives to its home stadium and its logo.
This project is a proposal to enhance exposure and navigate students to this location. Other than actually being out there, there is no other way to know about this spot, other than word of mouth. By creating three different unique starts to this journey to this location, a larger demographic of runners is reached and made aware of the hill. By implementing new signage and way finding, both physical and technological, the hill becomes a location placed on the map.
Graphic created for the University of Illinois Men's basketball team subcribers to their weekly mailouts.
Ninth Letter is a collaborative arts and literary project produced by the Creative Writing Program and School of Art & Design at the University of Illinois, Urbana-Champaign. Edited and designed by faculty and students as part of the core curricula of both programs, the journal's mission is to present original literary writing of exceptional quality, illuminated by cutting-edge graphic design.
Volume 12.2 was creatively directed by Maurice Meilleur, who worked with a group of students to typeset, design and put together the book. The student team included myself, Justin Cagadas, Jillian Martin, Laura Today, Chelsea Carlovsky, Maddie Maranto, Emma Jennings, Sansan Liu, and Hafsa Siddiqui
Each student was asked to contribute our take on the Library of the Printed Web, a collection from Paul Soulellis. My take on this and contribution to the book were images that depicted how images were skewed and corrupted over time of being on the web. As images are constantly shared, uploaded, downloaded, linked, relinked, attached, etc., their quality goes down. I depicted this process manually by printing out images of objects that related to the stories and altering them little by little with taking images of the process. With every further step of destruction, the image became less and less recognizable and more skewed from its original image. The process was displayed in a grid series showing how the image is altered with each digital transition it takes.
A secondary book was created by each student on the team at the end of the semester to showcase their own work and contributions to the book. This project was called Plan B. My work can been seen here.
Studio Problems is a production class where students gain a variety of skills generally used in commercial photography for use in their own work. The hope is that gaining the diversity of technical knowledge required for that type of work and the confidence that comes with accomplishing oftentimes daunting problems helps the student accomplish better personal and/or conceptual work in other classes. It’s about learning not only what you want say, but how to make it happen.
The semester begins with the class selecting advertising ‘tear sheets’ (usually advertising torn from magazines, or more currently, lifted from the web), whose lighting, propping, set construction, etc. provide a challenge to re-create. There are no rules as to how this is done, only that the Director study the original image, break down what they believe to be the original lighting and propping, and figure out a way to make their shot look as close as possible (or more interesting) to the original.
Making a perfect recreation is (probably) impossible, but the attempt always provides great problems demanding creative solutions.
Graphics created for the Fighting Illini Men's Basketball game day.
As a part of the Nautilus creative team I worked as an in-house designer along with four other designers, a project manager, and creative director. Together we supported six other brands by maintaining and managing the print and digital work for each of the brands. From print collateral such as brochures, billboards, pamphlets, and handouts to web materials such as email blasts, social media posts, and website assets.
Unimotus, meaning one motion, is a conceptual app which aims to bring people with similar skill levels, locations and schedules together to participate in organized sports, endurance training or gym fitness.
Odds and ends and small projects.
Cafe Pandemonium is a concept board game created in the hopes of sparking conversation in coffee shops. The project was completed as a team with fellow designers Madison Ross-Ryan and Ben Minard. The aim of the game is to create conversation, laughs and connections. The box is intended to sit on coffee shop tables and is used as an ice-breaker. Players collect handmade coffee beans by rolling dice and completing various tasks on game cards. Each color card correlates to a different task - drawing, charades, trivia and categories. First player to fill their whole game board wins!